New ammonia-free color line from Matrix

New ammonia-free color line from Matrix


At Visible Changes this month we are very excited about our new ammonia-free color line from Matrix, ColorInsider! This color line offers complete coverage on up to 100% white hair, using a color injection system to propel color molecules into the core of the hair. Traditional color lines use ingredients like ammonia to swell the hair shaft, opening the cuticles to accept color molecules. ColorInsider has a groundbreaking new technology that uses oil and water, which naturally repel each other to deposit 100% of color molecules into the hair shaft with minimal opening of the hair’s cuticle layer. This means incredibly rich colors that leave hair healthy and shiny! One of the best things about this premium color line is there is zero odour! For clients that are sensitive to smells, this is a wonderful option. Scalp sensitivity is also non-existant with an ammonia free color line. Talk to your stylist about experiencing ColorInsider and the many benefits that come with it!